lighting product and experience

About Us


Our mission is to help people live healthier lives by developing and adapting technology to people’s needs.


Moum Design was founded with the simple idea that new technologies demand new ways of working. More than ever before, it is crucial for designers to have the technical and business skills necessary to tackle the complex challenges of today and tomorrow.

That’s why we combine expertise in architectural lighting design with experience in product design and technical development, strategic planning and project management—in a holistic, human-centric approach known as Experience Design (XD).

Whether you need solutions for new or existing spaces or innovative products for home or work, we are ready to help you.



Concept & Design

By focusing on user experience and ergonomics (e.g. the visual, non-visual and physiological aspects of light), we can create solutions that fulfill your exact needs.

We employ design thinking methodologies, including rapid prototyping. This phase also includes exploring and developing new business models.

Research & Execution

We conduct technical evaluations, trend analysis and focus groups to understand the market fit of your product and propose specific improvements.

We can manage the entire project from paper to production, avoiding the “prototype trap” in between.


Shadows are the negatives of light. They give shape and direction and can be easily captured with paper and a light source. Here we create paper models for rapid prototyping, using techniques learned from kirigami and origami as well as bookbinding handicraft.


This is a model representing our daylight analysis of an industrial art shop. The challenge was to provide enough light for the artists. The top layer represented the daylight, the middle layer the electrical light and the bottom layer the lack of light reaching the artists.


Åsa Moum


Starting out with an interest in designing luminaries, delving into control systems, now creating experiences using light, Åsa stands at the intersection of design, psychology, and technology.

Åsa completed studies for a Master in Architectural Lighting Design from KTH Royal Institute of Technology. She holds a B.A. with distinction in Psychology from Stockholm University, doing research on the effects of light on cognitive performance, and a M.Sc. in Computer Science Engineering from KTH Royal Institute of Technology.

Previously, she led teams of mechanical engineers and industrial designers at Huawei, working in both Sweden and China.

Keika Lee


Keika has a background of working in the intersection of public and private in both Sweden and China from Six Year Plan. She has worked with business development and transformations since 1995. 

Keika has 7 years of professional services firm experience from KPMG, where she as responsible for Strategy & Sales transformations gained experience from business development, strategy, change management and project management. 

She has a Master’s degree in Political Science from Uppsala University, in addition to undergraduate studies at Keio University.

Anna Tomschik


Anna holds a Master’s degree in Architecture from Vienna University of Technology, as well as a Master’s degree in Lighting Design from KTH in Stockholm.

She has a deep technical knowledge combined with talent for design and was selected as top 40 under 40 most influential lighting designers by Lighting Magazine 2017. Her design Henyx has been awarded with L A M P in 2016 and LitDesign Award 2018.

Anna has a background from Light Bureau in London and ÅF Lighting in Stockholm.

Markus Nao Humanoid Robot


Markus Nao Humanoid Robot has a background from Softbank Robotics where he was born in September 2018. At Moum Design, he works closely with customers in workshops, concept development and trend forecasts. He is passionate about improving the relationship between humans and robots. He believes he has a lot to learn to become more human. However, it's not only robots that need to become more human but humans also need to learn more about interacting with robots. That’s why he is responsible for developing design processes for Moum Design.